Monthly Google Ads Spend & Profit Calculator (Budget Based)

Enter your numbers into this calculator and you’ll see, in seconds, how many leads you need, what your ad budget should be, and how much profit you can expect to put in your pocket every single month. It takes away the guesswork and shows you exactly what’s possible. Then think about what that extra income means for your life. More time with your family. The vacation you’ve been waiting to take. Surprising your loved ones with the new car they’ve always wanted. This isn’t about running ads, it’s about buying back your time and your freedom with predictable profit.

Google Ads Budget Calculator

Client Desired Monthly Ad Spend

Enter the monthly budget you plan to pay Google for ads.

USD

Estimated Google Cost per Click

Using Google Ads keyword planner data.

USD

Estimated Website Conversion Rate

Percent of clicks that turn into leads.

Client Estimated Lead Close Rate

Percent of leads you expect to close.

Client Average Gross Profit per RO

Your current average GP profit per repair order.

USD

Built by Shah Monthly Partnership Fee

Google ads management and lead management software.

USD

Clicks per Month

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Calculated as Ad Spend ÷ CPC.

Total Leads per Month

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Clicks × Website Conversion Rate.

New Vehicles Closed per Month

—

Leads × Close Rate.

New Gross Profit per Month

—

New Closed Vehicles × Avg GP per RO.

Your Total Cost Per Month

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Google Ad Spend + Shah's Partnership fee.

Your New Profit Per Month

—

New Gross Profit − Total Cost.

Disclaimer

Use this as a very accurate planning estimate that is based on experience and real trials, not a guarantee since we don't have control of consumer behavior or control of the Google Ad algorithm.